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From a small foodstuff trading business set up by Mr Ngo Kai Tian and three other partners in 1954, Yit Hong Trading Co had expanded over the years to become a reputed and well established food distributor and agent for Narcissus, Ma Ling and Codfo brands of Canned Food products in Singapore, Malaysia and Brunei.
Through our uncompromising insistence on providing quality products with value for money, our Narcissus canned meat and mushrooms have consistently secured the No.1 market position in Singapore. Together with the all time favorite Ma Ling Pork Luncheon Meat, Yit Hong has literally grew up with 3 generations of strong and loyal supporters.
In continuing our deep belief in quality and authenticity of food products, we have also developed our in-house brand, Yifon, with a portfolio of canned food products such as the Button Mushrooms, Thai Longans, Rambutans stuffed with Pineapples, Loquats in Syrup, Top Shell and Roasted Chestnuts. Our latest introduction of the 6 different types and flavors bottled mushrooms is becoming the talk of the town. Besides being tasty and nutritious, it is a healthy vegetarian food that adds satisfaction to any meal at anytime, anywhere!
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We strive to provide our customers with quality products and reliable services at the most competitive prices. This is made possible by the very cordial relationship shared with our suppliers cultivated through the years, as well as a strong team of competent management and staff dedicated to serve all customers in the best possible way.
The success of Narcissus being the No.1 brand is due in no small part to the missionary zeal and the deep belief in safety and taste of its products instilled in the employees of the company. Using only the finest and freshest ingredients, all hand-selected, the root of our success can be traced to a simple notion conceived by Mr. Ted S L Ngo, the company's Managing Director, "People will pay for quality products if they have trust in the brand.
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