This Privacy Policy (“Privacy Policy”) explains to you how Yit Hong Pte Ltd (UEN: 196800058G) a company duly incorporated in Singapore and having its registered address at 40 Penjuru Lane, #04-00 Office Tower 2, Singapore 609216 (“we”, “us” or “Yit Hong”) manages your personal data. Please read through this Privacy Policy carefully so that you know and understand the purposes for which we collect, use and disclose your personal data.

By browsing, accessing or using the Website and/or the Service, you consent to us collecting, using, disclosing, retaining and processing your data in accordance with this Privacy Policy. If you do not agree to any of the terms in this Privacy Policy, you must not use or access the Service, or the Website.

In this Privacy Policy, “include” (and its derivatives, such as “including” and “includes”) means to include without limitation and every occurrence of this term shall be construed as defined aforesaid, whether or not capitalised; “Service” means the online grocery store operated by Yit Hong on the Website, and any and all services, features and functionalities which we may offer in connection therewith from time to time, and also include the web through which the Service is provided and all upgrades, updates and enhancements thereto; “Website” means the website owned and operated by Yit Hong at, such as may be amended or updated by us from time to time.

We reserve the right, at our sole discretion, to change, modify or otherwise alter this Privacy Policy at any time. Should you have any questions regarding this Privacy Policy, please contact us using the contact information listed at the end of this Privacy Policy.

This Privacy Policy covers our collection, use and disclosure of your information through the Service and the Website. Unless otherwise provided herein, it does not cover any collection, use or disclosure by third parties of your information or personal data through the Service, or through websites, software, products or services that we do not control or own, or through any third party applications, features or services made available via the Service, or the Website. This Privacy Policy does not address and we are not responsible for, the privacy practices of websites operated by third parties, whether they are linked to or otherwise accessible from the Service and the Website.


1.1    Personal Email

We collect, use, retain and process the following personal data (“Personal Data”) from you and any devices (including mobile devices) you may use when you use the Service, register for an account with us, provide us information (via email or through the Service), update or add information to your account, send us messages, comments, questions, testimonials or suggestions, participate in blogs, forums, message boards, chat rooms, profile pages, polls, surveys and other communication channels and services in relation to the Service, or when you otherwise correspond with us regarding the Service:

(a)    your name, email address, physical address, country of residence, phone number and date of birth;
(b)    information sent to us by Third Party Services;
(c)    information regarding your use of the Service; and/or
(d)    information you transmit or receive using the Service and which identifies you or another person.

Such Personal Data may be voluntarily provided by you, or automatically collected by us or sent to us when you use the Service and/or Website. For the avoidance of doubt, we consider Personal Data to mean information that can be associated with a specific person and which can be used to identify that specific person whether from that data or from that data in combination with other information that we have or are likely to have access to. Personal Data does not include information that has been made anonymous or aggregated so that it can no longer be used to identify a specific person, whether in combination with other information or otherwise.

1.2    Collection and use of Personal Data

You agree that we can collect, use, retain, process and disclose to third parties, the Personal Data and such other information or data as you may provide or make available to us (through the Service or otherwise) in the manner as described in this Privacy Policy (and in the relevant privacy policies of third party service providers referenced in this Privacy Policy) and for purposes which include:

(a)    processing, recording, monitoring and fulfilling your orders and deliveries;
(b)    planning and scheduling routes for deliveries;
(c)    providing you with the use of, improving, identifying and/or resolving problems with, the Service, the Website or other services we make available to you;
(d)    providing you with personalised services, advertising and marketing;
(e)    customising your user experience of the Service;
(f)    communicating with you about your account and our services, including to confirm and update you on the status of your orders and deliveries;
(g)    updating and backing-up our records;
(h)    sending you information regarding the Service and keeping you informed of new features, products, promotions, offers, surveys, events and other matters which may be of interest to you;
(i)    responding to, processing and handling your queries, feedback and suggestions, completing transactions you have requested and/or generally administering and/or managing our relationship with you;
(j)    verifying and processing your personal particulars and payments;
(k)    sending you updates and publications, where you have requested or consented to be on our mailing list;
(l)    sending you information on any updates or changes to our terms and conditions, guidelines, policies and/or other administrative information;
(m)    performing internal audit or complying with other internal financial, accounting or other policies;
(n)    suggesting that you use or take advantage of certain features within the Service;
(o)    conducting marketing research, user profile and statistical analysis;
(p)    any purposes which we notify you of on or before your Personal Data is collected from you or disclosed to us, and/or
(q)    such as we believe to be necessary or appropriate:

(i)    in any manner permitted under applicable law, including laws outside your country of residence;
(ii)    for the purpose of complying with applicable laws and regulations (or any request or direction of any public and government authorities, including public and government authorities outside your country of residence);
(iii)    to comply with legal process;
(iv)    to enforce terms and conditions applicable to the Service;
(v)    to protect our rights, privacy, safety, property, operations or those of any of our users or affiliates;
(vi)    to allow us to pursue available remedies or limit the damages that we may sustain;
(vii)    if we reasonably believe that an emergency exists involving immediate danger of death or serious physical injury to any person that requires immediate disclosure of communications or your Personal Data; and/or
(viii)    to prevent, detect, mitigate and investigate potentially illegal acts, fraud and/or security breaches and to assess and manage risk, including to alert you if fraudulent activities have been detected on your account.

If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities or postings on the Service, we may collect and maintain records of such information into a file specific to you. Personal Data collected by us is stored in our database and may be archived elsewhere.
We may display targeted advertisements based on Personal Data. Advertisers (including ad serving companies) may assume that people who interact with, view, or click targeted ads meet certain targeting criteria, such as relating to age and geographic location. We do not provide any Personal Data to the advertiser when you interact with or view a targeted ad. However, by interacting with or viewing an ad you are consenting to the possibility that the advertiser will assume that you meet the targeting criteria used to display the ad.

1.3    Non-Personal Data

When you use the Service and/or the Website, we may collect, use, disclose, retain and process (or our systems may automatically collect, use, disclose, retain and process) directly or through Third Party Services:

(a)    log data, including your unique User Device number, the IP address of your computer or device, information about your computer or mobile internet browser type and operating system, the dates and times of your use of the Service, the number and frequency of visitors to or the Website, the URL that you just came from and the URL you next go to (whether these URLs are on Website or not);

(b)    session and usage data about your use of the Service, including connection and service-related data such as information relating to the connection request, server communication and data sharing, network measurements, quality of service and date, time and location of usage; and/or

(c)    aggregate information about the use of the Service (which may contain log data and session and usage data) in respect of a group or category of services or users but which contains no personally identifiable information about the users,

(collectively “Non-Personal Data”).
For the avoidance of doubt, “Non-Personal Data” is information that does not identify you or any other individual and does not include Personal Data.

1.4    Collection and Use of Non-Personal Data

We may use Non-Personal Data for any purpose, including:

(a)    for our own internal purposes;
(b)    to measure traffic patterns;
(c)    for the purpose of system administration;
(d)    to enable us to analyse, research and track usage of the Service including conducting internal research on user demographics, interests, behaviour and trends among our users;
(e)    to provide, improve and modify the Service or the Website;
(f)    to improve our algorithms, measure service usage, publish summaries online or offline, develop new features such as recognising popular activity routes, areas and places;
(g)    to enable us to improve on the Service and/or Website; and/or
(h)    for promotion and marketing purposes.


We neither rent nor sell your Personal Information to anyone. We share your Personal Information with third parties only as described below.


In order to improve our products and services, we collect data by way of “cookies”. Cookies help us measure the number of visits, average time spent, page views and other statistics relating to your access to the Service, Website or App. This information allows us to better administer the Service, Website or App, and provide a more tailored and user-friendly service to our visitors and users. Cookies also enable you to use or access certain features or services of our Service, Website or App, including the shopping cart and check-out features. For example, cookies help us store preferences or retrieve products in your shopping cart between visits, from our servers. Cookies are small data files that are sent to your browser from our Website or App and are stored on your computer’s or device’s hard drive. Each time you visit our Website or App from the same computer or device, the cookie will be retrieved from your computer or device, enabling our Website or App to recognise your computer or device as having previously visited our Website or App and thereby increase the functionality of our Website or App on your computer or device. Our cookies cannot be used to get data from your hard drive, to get your email address or any other data that can be traced to you personally. Most web browsers and devices can be set to notify you when you receive a cookie or to prevent cookies from being sent; if you use these features, you may limit the functionality we can provide you when you visit our Website or App.


We use commercially reasonable physical, administrative, technical and electronic measures and safeguards to protect your information from unauthorised access. Please be aware that no security measures that we take to protect your information is absolutely guaranteed to avoid unauthorised access or use of your Personal Data or is impenetrable. We hereby disclaim all liability for the security of your Personal Data, which may be compromised by unauthorised entry, use or disclosure, hardware or software failure and other factors.
You are solely responsible for protecting your usernames and passwords that are used to access the Service and/or any Third Party Service, against unauthorised access and use and for all actions taken with such usernames and passwords. You acknowledge that if you lose control of your usernames and passwords, you may lose substantial control over your Personal Data and be potentially subject to legally binding actions taken on your behalf by an unauthorised user. If any of your usernames and passwords has been compromised for any reason, you should immediately change the same. You should also sign off once you have finished using a shared computer.


We will retain your Personal Data (including Personal Data from closed accounts) for as long as is required to satisfy legal, regulatory, accounting or other business requirements or as we deem necessary and relevant to protect our interests and/or to fulfil the purposes outlined in this Privacy Policy (unless a longer retention period is required by law). Your Personal Data may or may not be encrypted while stored or archived by us.


We may amend this Privacy Policy from time to time. Use of information we collect now is subject to the Privacy Policy in effect at the time such information is used. If we make changes in the way we use Personal Information, we will notify you by posting an announcement on our Website or sending you an email. You are bound by any changes to the Privacy Policy when you use the Website after such changes have been first posted.


Through your account settings, you may access and, in some cases, change certain information you’ve provided to us. The information you can view and update through your account may change as the Website changes. If you have any questions about viewing or updating information we have on file about you, please contact us at


Keep in mind that the information we gather is in an effort to offer you a superior online shopping experience that is customized.

You may request deletion of your account by sending an email to Please note that some information may remain in our private records after deletion of your account.
We may use any aggregated data derived from or incorporating your personal information after you delete your account, but not in a manner that would identify you personally.

If you do not wish to receive email or other mail from us, contact us at Please note that if you do not want to receive legal notices from us, such as this Privacy Policy, those legal notices will still govern your use of the Website, and you are responsible for reviewing such legal notices for changes.


We may amend this Privacy Policy from time to time. Use of information we collect now is subject to the Privacy Policy in effect at the time such information is used. If we make changes in the way we use Personal Information, we will notify you by posting an announcement on our Website or sending you an email. You are bound by any changes to the Privacy Policy when you use the Website after such changes have been first posted.

If you have any questions or concerns regarding our personal data privacy policies, please send our Data Privacy Officer a detailed message to . We will make every effort to resolve your concerns in a satisfactory manner.
Last updated: 27 September 2021