Yit Hong Pte Ltd - Asia Pacific Brand Award 2012 | Yit Hong Pte Ltd

A leading canned food supplier in Singapore
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Yit Hong Pte Ltd - Asia Pacific Brand Award 2012 | Yit Hong Pte Ltd

Yit Hong Pte Ltd - Asia Pacific Brand Award 2012

Yit Hong Pte Ltd - Asia Pacific Brand Award 2012

Claim to Fame


The 5-decade-oId businessman grown from a small foodstuffs trading company to a reputable leader that has made its mark in the food industry. With Mr. S. L. Ngo at the helm: Yit Hong is now a well-established brand food distributor and agent for established brands such as Narcissus and MaLing. Complementing this, Yit Hong is also supported by its successful home-grown brand YIFON, which is now known for their food products such as button mushrooms, canned fruits, top shell and roasted chestnuts. YIFON recently went on to create new waves in the market by unveiling its health conscious and unique bottled mushrooms. Known for its innovation, quality and taste, Yit Hong also exports and distributes to Malaysia and Brunei.


The secret to Yit Hong's strength lies in their history, reliability, trustworthiness and dependability. With generations of Singaporeans growing up attached to familiar brands such as Narcissus and Ma Ling, Yit Hong has generated a base of loyal followers. Narcissus, a brand found in most Singapore households, has constantly maintained its number one position in the market for the Canned Mushrooms and Meat Category for the past few years. Maintaining the quality of their products, authentic taste and original flavour, Mr. Ngo ensures that Yit Hong's products embody his belief that each and every product sold will be of utmost quality. Establishing excellent long-term relationships with quality manufacturers, the entrepreneur ensures that Yit Hong remains dedicated to maintaining the excellence in their products.


In addition, to promise the safety and reliability of Yit Hong's products, Mr Ngo shares that Yit Hong only uses high quality raw materials imported from countries like the US and Spain before being imported to be packaged and manufactured in China. Always going the extra mile for their consumers, the Managing Director endeavours have yielded fruit as Yit Hong is now ISO9001 certified and have won the Super brands award. Diversifying into the hospital business, Mr. Ngo also took charge of the management of the failing Gallery Hotel in 2002 and transformed it into one of the leading, best hotels in Singapore in the present.


Origins

The business began with Mr. Ngo's grandfather, Mr. Ngo Kai Tian, together with 3 other partners; started Yit Hong Trading Co, a small foodstuff trading business in 1954. Previously in the banking industry, the junior Mr. Ngo acquired an attachment to the business as he grew up with the familiar brands. promising entrepreneur took over the business in 1987.


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Asia Pacific Brand 2012

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